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Decision Intelligence Platform

Test decisions against tens of thousands of minds before you commit money.

KUKI builds synthetic populations grounded in real data — then simulates how they react to your decisions. Deterministic. Segment-level. In minutes.

“You cannot make good decisions for people you have not understood as individuals.”

Book a DemoSee it in action
Tens of thousands of agents
130+ attributes per agent
Evolving agents
A/B scenario testing
Asset evaluation
5-10 min run time
Calibrated against real outcomes
Cross-run agent memory
EU-sovereign infrastructure
Tens of thousands of agents
130+ attributes per agent
Evolving agents
A/B scenario testing
Asset evaluation
5-10 min run time
Calibrated against real outcomes
Cross-run agent memory
EU-sovereign infrastructure
Tens of thousands of agents
130+ attributes per agent
Evolving agents
A/B scenario testing
Asset evaluation
5-10 min run time
Calibrated against real outcomes
Cross-run agent memory
EU-sovereign infrastructure
The problem

The say-do gap costs billions.
Every year.

01

97.5% sales collapse.

Jaguar didn’t test their rebrand with consumers before launch. 49 cars sold in Europe in a single month. The say-do gap turned a luxury brand into a cautionary tale.

ACEA / CNN 2025
02

$69B+ in EV write-downs.

Ford, GM, Stellantis. The entire auto industry trusted survey data saying consumers wanted EVs. They didn’t — not at those prices, not at that pace.

SEC filings / Fortune 2025-2026
03

13B units never purchased.

Consumers said they’d buy. They didn’t. Five years of lost CPG sales because brands trusted stated purchase intent over observed behavior.

NielsenIQ, Jan 2026
Live Infrastructure

Population model
at a glance.

Live|11:46:47 PM
Trusted by political partners for Berlin 2026 elections — Volt Europa
0+
Synthetic agents (current deployment)
0+
Attributes per agent
0
Berlin districts
5-0 min
Average simulation time
Platform

Decision workflows, end to end.

Live WorkflowSimulation
|
Beyond simulation

Not just answers. A living intelligence layer.

Every simulation is enriched by real-world context, competitive signals, and cross-run memory — making each run smarter than the last.

Real-world context

Global, local Trends and breaking news events are automatically injected into every simulation. An agent who cares about housing reacts differently during a rent crisis than during a building boom.

Competitor scanning

KUKI automatically discovers competitor messaging, crawls their positioning, and surfaces their framing — so your simulation accounts for the competitive landscape.

Agent memory

Agents remember their stances across runs. Track how opinions shift over time. Detect consistency, volatility, and persuadability longitudinally.

Calibration loop

Every prediction is stored with full provenance. When real outcomes arrive — an election result, a launch metric, a policy adoption rate — the engine measures its own accuracy and improves.

Use Cases
Campaign Manager
Election Season
Without KUKI
3-week focus group
12 participants + bias
With KUKI
10-minute simulation
~95% faster
Product Manager
Pricing Strategy
Without KUKI
Quarterly survey
Low response rate
With KUKI
Real-time simulation
~80% cost reduction
Public Health Officer
Policy Rollout
Without KUKI
Patient survey
5% response rate
With KUKI
Population modeling
~40x sample size
KUKI powers

See how different industries accelerate decisions with KUKI. Early partners see ~90% reduction in research time.

Security & Compliance

Trust is
non-negotiable.

Enterprise-grade security built into every layer. Your data stays in Europe, your results stay deterministic.

GDPREU Sovereign CloudAI Act Ready
GDPR
Fully compliant
EU Sovereign
European cloud
AI Act Ready
Transparent AI
Deterministic
Reproducible results

Everything you need to know.

Stop guessing.
Start simulating.

See how tens of thousands of synthetic people would react to your next decision. Book a personalized demo.

hello@kukilab.tech

We study how people decide. Then we build the infrastructure to simulate it.

KUKI is a research lab and product studio at the intersection of AI, psychosocial modeling, behavioral economics, and decision science. Small team. High ownership. European-sovereign.

Research Engineer
Behavioral Modeling
Design and validate attribute-grounded behavioral models that predict how populations respond to decisions, messages, and policy.
Applied ML Engineer
Population Synthesis
Build pipelines that transform raw demographic, psychographic, and behavioral data into faithful synthetic populations at scale.
Full-Stack Engineer
Decision Infrastructure
Own the platform end-to-end — from real-time simulation orchestration to the interfaces that make complex analysis feel intuitive.
Research Scientist
Psychosocial Dynamics
Ground our models in the literature — attitude formation, opinion dynamics, trust calibration, and cross-cultural decision patterns.
Interested? Reach out at hello@kukilab.tech